As an interior architect, S. Lee Wright had grown her business for a decade and needed a new identity that was more reflective of what her business had become. Sought out for her unique and energetic personality, we realized a key asset to her success was her charisma. This is what really set her apart from her competition, and we wanted to reflect that fact in her brand. I was curious to see what her signature looked like, if it might capture some of her energy. Was it appealing enough to work as a signature logo solution? There was only one way to find out, so I asked if she would give me her autograph. The energy took over from there, and within a second she not only gave me her autograph, but her logo solution as well.