David is a classically trained graphic designer with extensive experience in all facets of the design practice, specializing in high-end print design, brand strategy and identity systems. Self-motivated with a curious mind and entrepreneurial spirit, his work extends to sculpture, furniture and object design.
Design disciplines include:
Identity systems, brand development, logo design, book cover design, print communications, annual reports, packaging, publication design and web/interactive design.
Regarding Graphic Design (from Grafik Tasarim article)
Generally speaking, when commissioned to resolve a particular design challenge, I first establish a clear understanding of the boundaries I am to work within. I often find this to be the most interesting part of the design process because what a client might think they need often develops into something more, or entirely different then what they first thought they needed.
Once that understanding is achieved, I then whittle all the content I am working with down to the most essential idea or inherent value of the subject. The resulting concept will become the foundation of my design solution. In resolving the design aspects of a concept, my intention has more to do with respecting the established guidelines and intended audience rather than any personal style or artistic whim. I believe a designer should be able to offer a solution that is most appropriate for the client’s needs, regardless of the fashion in which it requires.
I believe a good designer can be a valuable strategic partner with his or her client. But clients don’t always have that understanding. So I feel it is the designers responsibility to educate new clients on the added value we as designers can bring to the table. A designer’s intuition and talent can be a vital asset to any company or individual, as well as to society as a whole. I find the idea that a designer is someone who knows the latest computer programs to be very unfortunate for the design profession, and for its clients. By nature, I believe a good designer is a thinker and an inventor. What the assignment may be is irrelevant. Good designers are intuitive, and can offer unique ideas to any given challenge.
2017 GRAPHIS Logo Design 9
2012 GRAPHIS Logo Design 8
2011 Choi’s Gallery Magazine, Vol. 13
2011 GRAPHIS Design Annual
2010 HOW International Design Annual
2010 Neenah Paper’s PAPERWORKS, Silver
2008 HOW International Design Annual
2008 PRINT’s Regional Design Annual
1999 PRINT’s Best Logos & Symbols 6
1999 PRINT’s Regional Design Annual
1999 American Corporate Identity
1998 AAMC Award of Excellence, Branding
1998 CASE/UCDA, Publications, Bronze Medal